Compare and Contrast

Generative Vs Evaluative Research

Generative Vs Evaluative Research

Generative Vs Evaluative Research

Generative and evaluative research are two different types of research that are used in the field of design.

Generative Research

Generative Research is an exploratory research approach used to generate new ideas, concepts, or theories. It is used to understand the user’s needs, behaviors, and motivations to create innovative and useful products or services. The focus of generative research is on ideation, concept development, and exploration. Generative research methods include techniques such as ethnography, contextual inquiry, and user interviews.

Evaluative Research

Evaluative Research, on the other hand, is a research approach used to evaluate the effectiveness of a product, service, or experience. It is used to measure the user’s satisfaction, usability, and performance. The focus of evaluative research is on validating concepts, testing assumptions, and improving existing products or services. Evaluative research methods include techniques such as usability testing, A/B testing, and surveys.

Difference Between Generative Vs Evaluative Research

Here’s a comparison table that highlights the differences between generative and evaluative research:

Generative ResearchEvaluative Research
DefinitionAn exploratory research approach used to generate new ideas, concepts, or theoriesA research approach used to evaluate the effectiveness of a product, service, or experience
FocusIdeation, concept development, and explorationValidation, testing assumptions, and improving existing products or services
MethodsEthnography, contextual inquiry, user interviewsUsability testing, A/B testing, surveys
OutcomeNew ideas, concepts, or theoriesImproved products or services
ExampleConducting user interviews to understand the user’s needs and behaviorsConducting usability testing to identify and fix issues with an existing website

Also see Research Methods

About the author

Muhammad Hassan

Researcher, Academic Writer, Web developer